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Information Collection
When you browse any Qantum radio station Web site, you do so anonymously.
Personal information -- including your e-mail address -- is not
automatically collected. Some of our Web sites, however, may request
that you voluntarily supply us with personal information, including
your E-mail address for purposes of participating in correspondence,
site registration, streaming player registration, membership,
making a purchase, contests, online surveys, to contact you as
part of a promotion, to meet legal requirements, to keep you informed
about products and services in which you may have an interest,
and/or to analyze the collected information and use this data
for contacts by research firms. For these types of activities
we may require your name, e-mail address, gender, zipcode, birthdate
or other information. Other optional information may be asked
(listener/customer preference information, mailing address, telephone
numbers, lifestyle interests, and other demographic information).
Like many other commercial Web
sites, some Qantum web sites may use a standard technology called
a "cookie" to collect information about how our site
is used. Please read About Cookies below for more information.
· We give listeners/customers
access to their data online. A listener/customer may change, update
or add additional information about themselves at any time through
our radio stations' web sites, which offer this feature. If a
station does not currently provide this ability, listeners/customers
can still change their data profile by contacting the local station.
All Qantum radio stations will provide this feature in the near
future.
· We attempt to limit access
to listener/customer data to those who specifically need it to
conduct their business with the company. While we use security
techniques designed to protect our listener/customer data, given
constantly changing technologies that may exist, we do not guarantee
the security of our listener/customer data.
Information Use
If you provide us with your E-mail address or have done so in
the past, we may send you E-mail offers, surveys, newsletters
or other types of contacts. These are based on information you
provided in your membership application, registration forms, in
surveys, from information that may indicate purchasing preferences
and lifestyle, as well as information available from external
sources, such as census bureau data.
· We use information generally
to compile statistical and user profile data, to perform research
using the compiled data including disclosure of user information
to research firms retained by WWXM-FM, to keep in contact with
users and provide them with a better interactive experience. We
may use your information specifically for the following purposes:
to provide easy access every time you return to the site without
requiring re-entry of registration information; to keep you informed
about products and services in which you may have interest; to
complete business transactions; to contact you as part of a promotion;
to allow you to make a posting on the Site; to administer individual
accounts; to provide customer support; to meet legal requirements;
to provide Internet security; and/or to analyze the collected
information and use this data for contacts by research firms.
Also, in the event that company or the radio station is involved
in a sale of a substantial portion of our business assets, listener/customer
information may be among the transferred assets.
· We work closely with
our business partners and certain other third parties who may
perform functions on our behalf, such as fulfilling orders, providing
promotional materials to our users, sending e-mail, managing data,
processing credit card payments or providing customer service.
They have access to your personal information only to the extent
necessary to perform their functions and may not use it for any
other purpose. Further, these business partners and other third
parties may from time to time wish to extend special offers to
you on their own behalf. We may use your personal information
to assist our business partners in offering you these products,
services and information and may act as an intermediary (for instance,
sending you e-mail on their behalf).
· The data you provide
is used to enhance the services and offers our radio stations
bring you. As a result of providing personal information, Qantum
radio stations can provide a more customized online experience,
making your interaction with us more productive, helpful and fun.
You can also expect to receive occasional communications targeted
directly toward your lifestyle interests.
· Declining E-mail Offers
- Qantum provides listeners/customers with an easy means to decline
receiving E-mail offers and recognizes the importance of providing
you with choices. At any time, you may request to discontinue
receiving these offers from us by simply replying to the E-mail
address included in every e-mail message you receive from a Qantum
radio station.
· Other Activity Tracking
- Some radio stations do monitor clicks-through to URL's found
in our email messages. The click-through rate is reviewed in order
to: track participation in contests in order to judge effectiveness
and to award prizes; track listener interests; track response
rates for station marketing purposes or to report to a client
in aggregate form only, the response of listeners. Individual
activity is never shared with employees or third parties.
· Children - Qantum does
not knowingly solicit data from children, and we will not knowingly
market to children. Qantum adheres to COPPA - the Children's Online
Privacy Protection Act. Our websites are general audience websites
which are not directed to children generally, including children
under the age of 13. It is our policy to discard any information
which is obtained from any child who is under the age of 13. ·
What else should I know about my privacy? - Third party Internet
sites and services accessible through Qantum radio stations have
separate privacy and data collection practices, independent of
us. Qantum has no responsibility or liability for these independent
policies or actions. In addition, you are solely responsible for
maintaining the secrecy of your passwords, membership ID, or any
account information. Please be careful and responsible whenever
you are online. If you post personal information online that is
accessible to the public, you may receive unsolicited messages
from other parties in return. While we aim to protect your personal
information, Qantum cannot ensure or warrant the security of any
information you transmit to us, and you do so at your own risk.
We will make all reasonable efforts
to adhere to the above privacy standards. However, the policy
should not be construed as a contractual undertaking. Additional
restrictions may be imposed to comply with state and local laws,
and/or station specific programs, products and services. Qantum
reserves the right to alter, amend or supplement the privacy standards
at anytime.
WQSD-FM
Qantum of Myrtle Beach
4841 Highway 17 Bypass South
Myrtle Beach, SC 29577
About Cookies
Cookies were originally designed
to help a Web site distinguish a user's browser as a previous
visitor and thus save and remember any preferences that may have
been set while the user was browsing the site. A cookie is a small
string of text that a Web site can send to your browser. A cookie
cannot retrieve any other data from your hard drive, pass on computer
viruses, or capture your E-mail address. Currently, Web sites
use cookies to enhance the user's visit; in general, cookies can
securely store a user's ID and password, personalize home pages,
identify which parts of a site have been visited or keep track
of selections in a "shopping cart."
If you are just browsing a Qantum
Communications radio station Web site, a cookie identifies only
your browser. If you become a registered user on an Qantum Communications
radio station Web site (with a designated user ID and password),
we may use cookies so that we can provide personalized information
that we believe will be of value to you based on preferences you
have stated while visiting the site. It is possible to set your
browser to inform you when a cookie is being placed -- this way,
you have the opportunity to decide whether to accept the cookie.
If you are just browsing one of our sites and are not a registered
user, you do not have to accept a cookie and you may still continue
utilizing the site, though you might not be able to experience
the site to the fullest extent.
You can find out to set your cookie
preferences by visiting the site of the browser software you use,
such as Netscape, Microsoft Internet Explorer or AOL.
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